Nduja Me

A contemporary format celebrating the most authentic Calabria in the heart of Rotterdam. The brand stems from the strong and unmistakable character of 'Nduja, transforming a symbol of tradition into a true lifestyle. I developed an energetic, pop, and immediately recognizable visual identity, capable of merging territorial roots with contemporary language. The communication plays with the spiciness of the product, translating it into tone of voice, palette, graphic details, and ironic yet bold content. Every element was designed to convey warmth, character, and conviviality, creating a strong and memorable imagery around the brand.