IED

I lead Design Methodology courses at IED Cagliari and IED Rome, supporting students in the development of creative and strategic paths for real-world projects. For IED Florence, I coordinate the Master in Brand Design for Hospitality, guiding professionals in defining brand identities, sensory experiences, and communication strategies within the hospitality sector. I also coordinate the Experimental Practices in Olfactory Design course, which explores fragrance not only as an aesthetic element but as a medium capable of generating experiences, building narratives, and defining identities. The course combines creativity, research, and design to introduce scent as an innovative language applicable to design, art, fashion, and communication.