La Gemma

For La Gemma Hotel, I developed the identity of a luxury project that blends family history with an innovative vision of hospitality. The brand reflects the Cecchi family’s passion and expertise, transforming values, storytelling, and heritage into a coherent and recognizable experience. From the name, a symbol of uniqueness and preciousness, to the concept of the “Luca’s” restaurant, every element tells a story of family, enthusiasm, and attention to detail, making the hotel an authentic and memorable destination.