Baldini

For Baldini 1956, I developed the identity of a brand that combines artisanal tradition and contemporary hospitality. The family's story, rooted in taste and the culture of "knowing how to do," is reflected in every detail of the brand: from pastry products to hospitality experiences. My work has enhanced this heritage, transforming skills, values, and territory into a coherent and distinctive narrative, capable of speaking to contemporary customers and making every visit a complete and memorable experience. The sense of service and welcome is at the heart of Casa Baldini, a brand that also extends into the hospitality sector with three hotels in Castiglioncello – Costa Verde, Guerrini, and Atlantico – a SPA, and the historic Villa Celestina, destined to become a place dedicated to wellness, with pastry and bistrot by Baldini 1956.