Accademia del Profumo

For Accademia del Profumo in Milan, I was a speaker with a talk dedicated to the olfactory logo in the world of hospitality. I spoke about perfume as a brand language: an invisible but powerful tool, capable of creating atmosphere, emotion, memory, and recognition.

The presentation explored the relationship between smell, identity, and hospitality, starting from the deep connection between scent, memory, and emotions. I demonstrated how a fragrance can become part of a brand project, interacting with visual, verbal, sound, and tactile codes to build a coherent and memorable experience.

My contribution offered a reflection on perfume not as a decoration, but as a message: a statement of identity capable of transforming a space into a place to be remembered.