Badiani 1932

A historic Florentine gelato brand was seeking a new aura of recognizability. I worked on its essence, restoring order, elegance, and vision through a story and identity centered on its signature flavor: Buontalenti, inspired by the historic Renaissance architect, the "creative genius" who worked at the Medici court and invented the first gelato. Badiani has become an icon of Italian gelato with an international soul. My work brought coherence and brilliance to their image, narrating the historical heritage with a contemporary language and strengthening the link between tradition and modern lifestyle. Today, the brand shines as a global institution: the identity is more distinctive, current, and authentic. The brand speaks with a clear voice, a timeless signature that is finally enhanced and famous throughout the world.