Duccio

For the second Turin location of Duccio Smash Meat Sushi, I developed the brand identity and visual experience, transforming a gastronomic concept into a cultural and street manifesto. DUCCIO is an urban refuge where every detail—from the street design of the counter to the graphic and sharp menu—tells the story of the encounter between precision and passion, smashed meat and raw sushi. My brand design work created a coherent and memorable language, capable of transforming food into experience, space into a sensory set, and the visit into a moment of fluid identity and connection. DUCCIO redefines urban sociality.