Hampden Estate

For Hampden Estate, I developed a brand communication project and an experiential format dedicated to presenting its rums to an audience of journalists and stakeholders. The work arose from the need to tell the story of a distillery with a strong technical and territorial identity, translating the complex world of Jamaican rum into an accessible, evocative, and memorable sensory experience.

I created an olfactory journey inspired by Jamaica and the parish of Trelawny, Hampden's place of origin, built around three rums and three synesthetic stations: listening to a scent, seeing an aroma, recognizing a memory in a glass. The technical aspects—tied to spontaneous fermentation, pot stills, tropical aging, and esters—were transformed into narrative, without losing precision but making them closer to imagination and words.

My work gave shape to an experience capable of showcasing the Hampden universe through smell, taste, memory, and storytelling, offering journalists not only information about the product, but images, sensations, and authentic insights from which to begin telling its story.