{"id":410,"date":"2026-06-23T10:03:00","date_gmt":"2026-06-23T10:03:00","guid":{"rendered":"https:\/\/www.ilarialegato.com\/what-i-do\/"},"modified":"2026-06-30T07:31:21","modified_gmt":"2026-06-30T07:31:21","slug":"what-i-do","status":"publish","type":"page","link":"https:\/\/www.ilarialegato.com\/en\/what-i-do\/","title":{"rendered":"What I Do"},"content":{"rendered":"\n
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What I Do<\/h1>\n\n\n\n

I specialize in Brand Identity<\/strong>: the set of visual, textual, verbal, auditory, tactile, and olfactory codes that, in alignment with strategic objectives, make identity recognizable and build and communicate distinctive memorability<\/strong>. My work aims to build the effectiveness of a product or service. <\/p>\n<\/div>\n\n\n\n

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Consulting<\/h2><\/div>\n\n\n\n

I delve into the heart of your project to understand its essence, define its direction, and build an authentic and coherent brand identity<\/strong>. Through a process of analysis, strategy, and mentoring, I develop all the elements that compose the brand, integrating philosophy, values, and creativity into an effective communication system. I work on identity coherence both inside and outside the company, transforming vision and objectives into a clear, distinctive, and growth-oriented strategic branding and communication plan. <\/p>\n<\/div>\n\n\n\n

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Training<\/h2><\/div>\n\n\n\n

I believe that knowledge and experience are the foundation for creating innovation<\/strong> and authentic identities<\/strong>. I collaborate with national and international training organizations, where I offer specialized training programs in brand identity<\/strong> and sensory design<\/strong>. Each module I create is designed to guide participants from observation to action, combining theory, practice, and concrete tools to achieve measurable and lasting results. <\/p>\n<\/div>\n\n\n\n

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